26 February 2022
HOW TO MAKE AN EMOTIONAL CONNECTION WITH YOUR CONSUMERS?
Emotional connection, which improves the relationship between two people, is a concept increasingly used by the company to create a lasting emotional connection from the customer to the brand. While this principle seems more obvious to implement for consumer products, it is more complex to develop for health and well-being companies with patients and pharmacy customers. How can we act when the customer's relationship is more distant, and expectations regarding products are more difficult to measure?